Design Direction and Conceptualizing
With a deep understanding of our target audience and project goals, we now explore colors, fonts and other design elements that will define the brand. An element collage is created to show various design treatments for the content-types of the project. I will also begin to sketch out various ideas and work on logo concepts, while considering our color options. At this point, design elements should be visually consistent, cohesive, and properly convey the aesthetics of the brand which we defined earlier in the project.
Once those design elements are finalized and approved by stakeholders, style guides and brand manuals can be created. The guidelines define the appropriate use of color, font, logo types, etc. of the brand and the many applications of it. It can be a basic web style guide or a complete brand manual to support large corporate entities with many standards and guidelines.
Visual / UI Design
Our planning and research now comes together, as the visual design process begins. Using the wireframes, styles, typography and design concepts we established thus far, I'll design several hi-fidelity pages of the site. Any additional assets such as photos, artwork or iconography will also be introduced as well as art and photo direction. I'll analyze and refine my designs making any revisions needed to be sure it aligns with our goals. As this process continues, the brand begins to come alive as the visual design phase nears completion. Once stakeholders do a final review and are satisfied with the results, we can proceed and begin to prepare the product for final testing and launch.
Wait there's more?
That's a somewhat abbreviated version of my approach and design process, obviously there's much more that goes into each project. With 15 years of experience I have the design knowledge and entrepreneurial experience to create and launch a successful product, and build a powerful brand. Let us work together to create something exciting and beautiful, after all is that what it's all about. Making the world a beautiful place, one design at a time.